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How sustainable beverage packaging can propel your business

Saxon Packaging Cardboard Box 

From our favourite beers and spirits to the best non-alcoholic sodas and tonics, the drinks we all love often require some form of packaging. And, with consumer demand for sustainable packaging, it’s more important than ever to develop designs that help you achieve your environmental goals and align with your customers’ expectations.

At Saxon Packaging, we believe that sustainably produced and quality drink packaging should be accessible to everyone, from the craft brewers delivering their first batch of beers to the long-standing giants of the drinks industry.

Understanding and choosing environmentally focused solutions can help propel your business towards a sparkling future, so let’s delve in and unlock the facts around sustainable drink packaging.

Table of index:

What elements make up sustainable drinks packaging?


Sustainable beverage packaging is an innovative approach that combines eco-friendly materials, efficient production processes, and thoughtful design to create packaging solutions that minimise waste, reduce carbon footprint, and promote a circular economy.

Did you know that 73% of customers say that using paper or cardboard packaging is important to them? Providing eco-conscious consumers with what they want when it comes to packaging is vitally important for making your brand stand out. Showcasing exceptional innovation in your sustainable drinks packaging puts you one step ahead of your competition and helps deliver on your customers’ wants and needs.

Eco-friendly materials

One major aspect of sustainable drink packaging is the use of eco-friendly materials. This involves using renewable resources, such as biodegradable materials or recycled content such as corrugated cardboard, as alternatives to conventional packaging materials derived from fossil fuels.

These eco-friendly materials help reduce the reliance on non-renewable resources and decrease the overall environmental footprint of the packaging.

Consumers are now more educated than ever before about the importance of sustainable packaging options with 54% taking sustainable packaging into consideration when selecting a product. Don’t let your packaging be the thing holding you back from a sale.


Efficient production processes also play a role in sustainable drinks packaging. This involves adopting practices that minimise energy consumption, water usage, and emissions during the manufacturing and assembly of the packaging.

By implementing recycling systems within manufacturing facilities and reducing transportation distances, sustainable packaging can significantly reduce its environmental impact throughout its lifecycle.

Taking out packaging waste where possible can also make your processes more efficient whilst potentially decreasing costs. According to a report by Drapers, 89% of consumers are irritated by voluminous packaging waste, suggesting that using the correct fit-for-purpose packaging solutions are best for both you and your customer. 


Well-thought-out drinks packaging designs are another integral component of sustainable drinks packaging. Designers focus on creating packaging that is not only aesthetically appealing but also functional, practical, and optimised for sustainability. This includes considering factors like material efficiency, recyclability, ease of disassembly, and potential for reuse.

Sustainable drinks packaging encourages consumers to engage in responsible consumption practices by prioritising design elements that promote eco-friendliness and convenience.

Our team is dedicated to crafting packaging solutions that protect your beverages and align with your brand's commitment to the environment. From recyclable paper-based solutions to biodegradable and compostable materials and efficient production processes, we offer a range of options tailored to your specific requirements.

Why is sustainability in drinks packaging important?

By embracing sustainability in drinks packaging, brands help protect the planet from plastic pollution and build a strong and credible reputation within their industry. Today's consumers are increasingly conscious of the environmental impact of their purchasing decisions with 46% stating that being sustainable is most important in drinks packaging (Mintel).

They actively seek brands that align with their sustainability ethos and demonstrate a commitment to eco-friendly practices. By adopting sustainable packaging solutions, brands can not only meet consumer expectations but also enhance their image and reputation.

It sends a powerful message to consumers that you care about the planet and are actively taking steps to minimise your ecological footprint.

At Saxon Packaging, we recognise that sustainability is important, as is your brand image. That’s why we offer bespoke packaging specifically made for your brand to bolster shelf appeal and deliver high-impact unboxing experiences.

Sustainable success stories

We’ve helped plenty of brands in the drinks industry find packaging solutions that deliver on sustainability and branding without compromising on functionality or impact. Here are two great examples.

Horseshoe Distillery wanted a single-bottle gift packaging design that would boast a powerful presence on the shelves, reflect its unique brand personality and use leading-edge sustainable technology. Our solution was fun, sleek, sophisticated, and vivid gin gift packaging box made with recycled fibres.

Strykk, the non-alcoholic spirits brand, looked to Saxon Packaging to create sustainable drinks packaging solutions to build their brand.

Passionate packaging for drinks

As specialist beverage packaging suppliers, we offer innovative solutions catering for customers across the drinks industry. This includes cardboard bottle and can transit packs, and shelf-ready packaging. Whether you need sustainable alcohol packaging or luxury beverage packaging, we can help.

We can even help you switch from single-use plastics to more sustainable materials, and our designs can help remove plastic from your entire packaging process to move you closer to achieving your environmental goals.


Whether you’re a new brand on the block or a giant in the drinks industry, we’re here to help.

Get in touch to find the perfect sustainable drink packaging solution built especially for you.