Naturediet is known for its consistently high standard of premium dog products. Emily Williams, brand director at Naturediet, approached Saxon Packaging looking for help to create a multi-purpose packaging solution that could solve the problem many businesses today face.
The problem of creating a solution that can help shorten the time taken during the packing & filling process and, as a result, improve labour cost efficiency. We knew that nothing less than the highest standard of quick assembly packaging would be acceptable for these passionate-about-pooches people.
Catering for canines (and their owners)
The multipurpose design needed to accommodate four variations of a new range of dog treats.
When it came to the structural considerations for Naturediet’s packaging, efficiency and practicality needed to be at the forefront. Secondly, the artwork of the outer packaging was to appeal to both the eCommerce market and provide an eye-catching design most effective when on display throughout the retail industry.
To cover all the key aspects of the brief, we suggested using a variant of an 0711 FEFCO packaging style box, plus an added locking tab in sustainable E flute material.
Once complete, Naturediet was delighted with the print. It was relayed back to Saxon Packaging that the third party Naturediet used for packing was also very pleased with the packaging improvements.
Sustainability is the secret to future success
Sustainability is a key part of both Saxon Packaging and Naturediet’s company ethos. As well as making super nutritious, sustainable dog food, Naturediet is also determined to lower its carbon footprint and help the environment.
Similarly, we (Saxon Packaging) are fully determined to lead the way to take the top spot as part of the industry’s most sustainable packaging company. At Saxon Packaging and parent company Smurfit Kappa, we sustainably source all our raw materials. What’s more, through our Better Planet Packaging Initiative, we aim to minimise the effect on our environment by delivering innovative and sustainable packaging solutions for our customers.
Naturediet pave the way for a sustainable future
In 2018, Naturediet became the first British dog food manufacturer to produce wet food in recyclable cartons and provide an alternative to cans, plastic trays, pouches, and single-use packaging.
Our sustainable packaging can not only significantly reduce the impact of packaging on our environment compared to plastic alternatives, but it can help lower your business costs, all without compromising on the quality of your packaging.
Improve your efficiency, lower your costs
There are countless benefits of quick assembly packaging. Packing products for shipping is, without doubt, one of the most time-consuming, costly and labour-intensive aspects of any production line.
Ready to pack in one movement, our quick assembly packaging can help lower time consumption dramatically and as such help to improve labour costs. It can also boost staff morale, use minimal space and is extremely resilient, offering increased protection for even the most delicate of goods.
Saxon Packaging quick assembly packaging improved packaging times
Our quick assembly packaging was able to lower Naturediet’s packing times. Moving from traditional packaging and replacing it with modern sustainable quick assembly packaging means the packing process takes less time, reducing labour costs and, of course, helping the eco-conscious Naturediet do their bit for the environment. In essence, it’s kinder on Naturediet’s budget and kinder to the planet.
At Saxon Packaging, we continue to seek innovative ways of improving industry print packaging standards and helping clients reap the rewards of our efforts. For that reason, we believe the print quality on our packaging remains the best in the business, and we’re delighted that Naturediet shares our sentiments.
Positive feedback from our two-legged friends
Saxon Packaging and Naturediet’s working relationship stretches back beyond the current packaging brief and Brand Director for Naturediet, Emily Williams, said of working with the Saxon team “Saxon are always a pleasure to work with and provide a quick solution that meets the brief. You always deliver premium, fit-for-purpose packaging solutions with excellent print quality. Excellent communication and service are standard.”
If you’re interested in finding out how Saxon Packaging can lower your labour costs and make your packing and filling processes faster and more efficient, contact us today.