The Force Is Strong with The Sourceror’s Bespoke Beer Advent Calendar
At Saxon Packaging, we have been working with The Sourceror since 2019. Within this time, we have produced five separate packaging solutions for the beer brewing client.
This time, The Sourceror turned to our team to produce a bespoke beer advent calendar for their Stormtrooper ‘Space Craft Beer’ brand to be released in the run-up to Christmas 2022.
This was the first time we had been asked to produce packaging of this kind for the brand, but advent calendar packaging, especially for beer brands, is something we’ve successfully worked on before, and we couldn't wait to put our knowledge into practice once again.
The Sourceror’s Story
The Sourceror is an award-winning craft beer brewing company with the inspiration for the brand stemming from the costumes designed by Shepperton Design Studio’s Andrew Ainsworth for the inaugural Star Wars film in 1976.
Boasting a vibrant colour scheme as well as a trademark wit and humour from the strapline ‘My brew love sent to me a bar fridge with some beers free’, the packaging helps appeal to the brand's target market and create an instantly recognisable brand experience.
Bespoke Beer Advent Calendar
The Sourceror wanted to take advantage of the profitable Christmas sales market by having a product specifically designed to sell at this time of the year. In this case, it was to be a 12-Day advent calendar.
The packaging needed to be physically strong enough to hold 11 330ml beer cans and a glass. As well as this, it was important that the advent calendar remained in keeping with the Stormtrooper branding using interesting imagery and striking colours.
Producing ‘out of this world’ packaging
Designed to withstand the weight of both the cans and glass, materials were specifically selected to give the box strength to withstand transit and ensure it arrived at customers' doors undamaged.
The 3D imagery and sleeve were printed in striking colours using a flexo print, offering an eye-catching finish which enhances the all-important unboxing experience, reflecting positively on the brand and creating positive brand associations. This, in turn, means customers are more likely to recommend the brand to friends and family, increasing brand awareness which translates into a boost in beer sales.
The Force really is with The Sourceror
The marketing team behind The Sourceror are delighted with their new advent calendar packaging, which they believe “shows off their dramatic Stormtrooper branding to full effect”.
It allows them to celebrate Christmas with existing customers and sign up new customers by impressing them with their beers. The advent calendar also boosts customer loyalty by ‘gifting’ regular beer buyers the opportunity to sample versions they may not have tried previously.
At the same time, it allows the company to market a beer the customer might not have chosen for themselves before - and subsequently become a fan of, spreading brand awareness and welcoming new, brand-loyal customers.
With an initial order for 2000 advent calendars, The Sourceror has enjoyed many orders over recent weeks as the Christmas calendar was released to eagerly awaiting Star Wars fans earlier this month.
This is another example of how, at Saxon Packaging, we can turn a client’s idea into reality by working together and calling on our experience to bring fun and ambitious brands to life. We are already gearing up to help with The Sourceror’s ideas for luxury gift packaging.