Sustainability; avoidance of the depletion of natural resources in order to maintain an ecological balance. “the pursuit of global environmental sustainability” (Google)
The topic of sustainability is arguably now more of a necessity for companies rather than just a trend, and many companies are making big changes in how they can be more environmentally friendly. Not just to make a ‘better world’, but to also maintain & increase their customer levels and continue to make profit (and because if they don’t, they won’t survive in the long term!).
Mintel states that 65% of consumers in the UK have a preference for products that are environmentally friendly, and globalwebindex advises 61% of consumers say they are more likely to switch to a brand that is more environmentally friendly than their current brand.
So how can companies make adjustments to become more ‘sustainable’ and be perceived to be making a contribution to the pursuit of ‘environmental sustainability’? One obvious answer is through packaging.
With over 30 years of experience and as part of the Smurfit Kappa Group, we (Saxon Packaging) are equipped with a wealth of plastic replacement knowledge and skill, as well as a range of tried and tested sustainable solutions.
An example of a plastic replacement project we carried out previously is our Christmas gift set challenge:
Two very standard Christmas gift packs were purchased from one of our local stores and presented to our in-house packaging design team to create a completely plastics free alternative, with the main focus being on the internal fitment.
The end result was a fully recyclable internal fitting and outer casing that presented the products in an appealing and secure way. These packs are just an example of what can be done. Of course the packaging can be made more attractive with the array of print processes, finishes and luxury embellishments that we have available. In this particular instance, a protective film would be required across the front, but it clearly showcases how easy it is to eliminate the need of a plastic fitting from packaging.
There has also been an increase in interest for replacing plastic packaging with paper-based tubes. The paper-based tube alternatives are 100% recyclable and as explained by Peter Thorpe (Sales Manager for Smurfit Kappa Composites) “offer brands who wish to appeal to the ever increasing eco-conscious consumers a competitive alternative to plastics. Whether that is premium gift packaging for the drinks industry, limited edition cosmetics packaging or innovative plastic replacement”.
With so many options available, now is a good time for companies to re-evaluate their packaging solutions and make contact with a knowledgeable packaging supplier who will be able to guide them through the various options available.