The Surrey based brewers, Big Smoke Brew Co. are no strangers to beer packaging. Established in 2014, they swiftly made a reputation for themselves for delivering an array of quality beers. Recognising the value of quality packaging and the role it plays in consumer spending behaviour, in 2016 they reached out to ourselves (Saxon Packaging), and we’ve been fulfilling their beer packaging needs ever since.
In July 2020, Sam Medway (Big Smoke Brew Co.) got in touch for a beer subscription packaging solution which would hold 12x330ml cans of beer and associated merchandise. Wayne Bennett, our Internal Sales Co-ordinator, quickly got to work in bringing a design to life.
With the help of our trusty in-house design team, it wasn’t long until a suitable design was in place and agreed. The box was based on a FEFCO 0471 style and flexographically printed to both sides, onto white kraft corrugated cardboard.
“The artwork behind Big Smoke Brew Co’s beer subscription packaging was very cleverly constructed. By utililsing the white kraft corrugated cardboard as part of the artwork design, a two colour visual was achieved by using solely one single colour of ink.” Said Sam Rowe – Print & Artwork Co-ordinator, Saxon Packaging.
To ensure product protection during the rigors of transit, and to add an extra dimension to the product presentation, this particular beer subscription back incorporated two internal dividers (divs) and a bespoke internal fitting.
Amalgamating the design of the box and the internal fittings became the main challenge in this packaging project, but the Saxon Packaging design team managed to achieve Big Smoke Brew Co.’s vision.
The end result, is a beer subscription packaging solution worthy of admiration. With a bold and rich blend of both functional and visual design work, Big Smoke Brew Co. customers can look forward to their products both arriving safely but also to interacting with the packaging. And of course, once all the cans and the merchandise have been consumed/used, the 100% recyclable cardboard packaging can be popped into the recycling chain and be used again. Another big tick for current consumer wants from a product supplier – sustainable packaging.
“We’re very pleased with the whole project from start to finish. Saxon were able to advise in the early design stages and supplied an excellent quality mock up in the development stage.” – Sam Medway – Big Smoke Brew Co.