FITCH Brew Co. are a Soft Drinks Brewery based in Yorkshire, who produce all of their products here in the UK, using their specially honed cold-brewing techniques of replacing heat with extended chilled temperatures to slowly extract flavours and aromas.
Back in August 2018, Andy Deeley, from FITCH Brew, approached us (Saxon Packaging) to produce a gift pack that they could use as a seeding box to promote their range of different Soft Drinks. The drinks packaging itself was designed to house four, 330ml cans that would either be sent via mail order or handed out in store, so the packaging design needed to robust & strong and also incorporate a full colour print finish.
As the packaging design was a combination of both Litho & Flexo print, it was imperative that the colours of the bespoke internal (flexo) printed fittings matched as closely as possible to the outer (litho) artwork.
“We printed the B flute outer using the litho process to give the print finish required but the cost of printing the inner fittings was prohibitive using the same process, the client went for a flood coat flexo print, but this needed to match the litho printed sheets which was a challenge due to the print processes being different. Working thoroughly with the factory team members, we were able to closely match the litho sheet in colour pack and produce a great looking pack.” Said Ben.
The eye-catching, visually stimulating artwork that FITCH Brew Co. have incorporated certainly helps to make their products to stand out from the rest of its competitors, in what it is an already competitive environment for commercial shelf space.
With the rise of non-alcoholic beverages (sales) and changes in consumer purchasing behaviour, it is clear to see that FITCH Brew have certainly recognised and acted upon current market trends by commissioning the development of such an aesthetically pleasing and memorable example of corrugated gift packaging.
FITCH Brew Co. products are available to purchase via www.fitchbrewco.com.