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Saxon Packaging – Promotional Packaging for BeerX

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In the build up to SIBA’s 2019 Beer X exhibition that took place in March, the team here at Saxon wanted to create a premium, promotional packaging solution that could be used as a creative way to hand out our contact details and provide an example of our packaging & printing capabilities for the exhibition attendees. We wanted to create something special. Something that would draw attention and provide a lasting, memorable experience that far surpassed the experience of your traditional business card.

After much consideration, we decided to commission the development of not one, but two, separate premium 1x330ml can packs. To commemorate the exhibition, we chose to include a beer themed packaging design, and a beach themed packaging design that would reference our local community. The end result was the promotional ‘Beer Can Pack’ and the ‘Beach Hut Pack’.

The artwork for the Beach Hut packaging design was created using a ‘billboard’ effect. Allowing for multiple packs of the same design to sit next to each other to continue the picture in the artwork. Whilst the Beer Can Pack boasted flecks of Spot UV to simulate the condensation on the exterior of the can.

In order to create a high-res photo quality print on the packaging, the packs were printed using a 4-colour lithographic printing process and were both embellished with the additional print finishes of spot UV, satin gold foil-blocking and a matt film laminate finish.

The two single can packs were very well received at Beer X having handed out many samples and received many complimentary comments, we later decided to include this in our entry to this this year’s PrintWeek Awards.



“It was a great experience working on these promotional packaging designs; they really have come out looking fantastic. They look great on the images and look even better when seen in person. I’m pleased that we have fulfilled the design brief of showcasing some of our premium packaging capabilities in a single can box, and that they were received so well by the Beer X attendees.” Suzy Harrold, Marketing Executive.

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