The autumn of 2019, brought an enquiry from the world-renowned developers & brand creators for the premium drinks industry, Claessens International. They sent through a requirement for a luxury spirits single bottle gift pack for renowned distillers, Willem Barentz, and their illustrious Mandarin & Jasmine Gin.
The packaging design had to be eminent, rich and luxurious – and act as an extension to the Willem Barentz brand experience.
With Claessens International being no strangers to unlocking the potential of premiumisation and recognising the value that it brings brands by creating lasting memorable consumer experiences; the single bottle gift packs were lithographically (litho) printed and subsequently adorned with gold foil-blocking & clear foil print finishes.
This combination of the litho print process and premium print finishes all came together to produce a standout example of luxury spirits packaging, one with the power to deliver a memorable unboxing experience of elegance & extravagance.
Having a wealth of experience producing luxury single bottle packaging for the spirits industry, Saxon Packaging’s in-house design team worked meticulously in order to colour match packaging artwork with pinpoint accuracy.
“Due to the workings involved in matching spot colours to CMYK, printing for the litho process can be difficult and requires a lot of diligence. This particular packaging artwork presented multiple shades of similar colour tones, in particular the orange-on-orange hues. None the less, we were able to match the spot colours with great results.” Ben Watson, Technical & Design Manager
With an initial order of 15,000 units, we (Saxon Packaging) are delighted to hear that feedback from Willem Barentz has been very positive.
“We’ve produced many single bottle gift packs in the past here at Saxon, but this one in particular has been one of great excitement. The high quality litho print, combined with the additional luxury print finishes, have really come together to create a truly visually engaging and memorable packaging design.” Mike Impson, Saxon Packaging.