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Easter Packaging – A Corrugated Solution

Each year the concern relating to the environmental impact of excessive packaging increases and organisations look at ways in which to reduce the use of materials such as plastics and cellophanes.

While this is extremely important, it is also imperative that the packaging offers protection to the product (reduce breakages during transport) and represent the brand effectively.

Corrugated cardboard packaging is becoming more and more popular. A sustainable material made from recycled paper (and being recyclable itself) it can be the best choice for your packaging requirement.

Many believe corrugated cardboard to be rather bulky and restrictive when it comes to design. This is not the case. There are a wide range of corrugated packaging materials and print finishes available to suit a number of requirements including mail-order transit, gift packaging, shelf-ready packaging and many more.

To ensure the correct material is used for your packaging, speak with your packaging supplier and explain what it is your packaging is being used for. This could help determine the material used. If (like us at Saxon Packaging) they have in house designers you could send in your product and ask them to design the packaging bespoke to fit your product.

A range of printing solutions can be used on corrugated board such as digital, lithographic, silk screen and flexographic all of which result in a good quality print finish. To further help your packaging stand out you can choose from an array of additional print finishes including foil blocking, spot UV, glitter varnish to name but a few.

To summarise, less is not always more and it is important to ensure your packaging is fit for purpose using the most sustainable material as possible. If you would like to discuss your packaging requirement with our in house experts email saxon@smurfitkappa.co.uk or call 01502 513112.


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