T: 01502 513112 E: saxon@smurfitkappa.co.uk
@SaxonPackaging /Saxon-Packaging
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Christmas Gift Set Challenge

This Christmas we set our design team (here at Saxon Packaging) the challenge of creating a completely plastic free gift box which would be able to look great on shelf, protect the products and display them in an eye pleasing way.


We popped to our local B & M store and picked up two rather regular styles of Christmas gift sets which have been manufactured using solid board card as the outer casing, a plastic fitting and plastic film cover.


We really wanted to see what the design team could come up with which helps highlight that plastic is not a necessity when it comes to secure and appealing product gift packaging.


One of the gift sets was a Happy Jackson body wash and face scrub duo, and the other was an Adidas PURE Game trio set. Both of which are common styles of gift sets which many will be in receipt of this Christmas.


The task was given to the design team and our Design Assistant Reuben began looking at creating these alternative 100% recyclable gift sets and exploring a design structure which would tick all the boxes (excuse the pun!).


“The Adidas gift pack was the harder of the two to create due to the differing thickness and widths of the products. The usual conventional fitting style which I was able to use on the Happy Jackson alternative wouldn’t work so I went for a ‘fan-fold’ design as this was the only way we could ensure a secure and tight fit for the products.” said Reuben.


Both gift sets have been created using our thinnest board grade (E flute) and come in slightly bigger than their original versions but are 100% recyclable and are able to be made from recycled material.


Although these gift sets are not printed, they are able to be printed using either the flexo or litho method and would also be able to benefit from additional print finishes such as block foil or spot UV to help further enhance the packaging. To help ensure the products are not tampered a recyclable film could also be used at the front of each gift pack.



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