El Rayo are a tequila brand based in London, priding themselves with producing “beautiful tequila, distilled using a blend of highland and lowland agave” and at the beginning of 2019, were on the search for a range of premium drinks packaging to house sample bottles of their new superior tequila.
Jack Vereker, co-founder of El Rayo, contacted us (Saxon Packaging) after being referred by our existing customer, Seedlip. Previously, their drinks packaging was made from solid board, but Jack found that “the solid board material was not strong enough to protect our glass bottles when sent through the post”. With corrugated cardboard providing high transit & product protection, El Rayo felt that the move to corrugated material would ultimately save on breakages costs with little or no impact to the packaging’s presentation.
Inspired by the recent premium drinks packaging for Seedlip, Jack requested their new boxes to be printed using the lithographic printing method. This high-quality print (along with his decision to include further embellishments of gold foil-blocking and soft-touch laminate), helped to ensure customers in receipt of the packaging to have an impactful and memorable experience.
Throughout the project, our Customer Service Co-ordinator, Kelly, and our in-house design team worked closely with Jack, to ensure that all his requirements were met. The main challenge was to create a corrugated version of their previous solid board packaging. Ben Watson, our Technical & Design Manager explained:
“Whilst transforming El Rayo’s packaging design into corrugated we found the fittings to be far too thick. We had to tweak the design slightly by adjusting and reducing the dimensions of the internal folds. This then allowed for the fittings to slot nicely inside the pack.”
Upon receiving an initial order of 1000 units of the newly designed El Rayo packaging, Jack Vereker remarked “overall, I am very happy with the quality of the boxes. Kelly and the Saxon team have been amazing in getting to the final product. I would definitely recommend.”
We at Saxon Packaging, really enjoyed working with El Rayo on this project and look forward to seeing their products presented in what we think is a stunning example of lithographic printed, corrugated drinks packaging. El Rayo’s tequila is currently available to purchase online via the Master of Malt website.
For more information on Spirits & Gift Packaging solutions click here or call 01502 513112.