The Importance and Benefits of Well-Designed Packaging

Nearing 30 years of manufacturing, we at Saxon Packaging recognise the importance of well-designed packaging and for it not to be the last thing that is thought of (!).

We have compiled our top 4 things to consider when it comes to packaging and promoting your product:

1. What is the purpose of the packaging?

Are you simply transporting your product from A to B or will the packaging be on display? Is the packaging for a particular event/season such as Christmas? Is this the primary or secondary packaging?

2. What is going inside?

What is the size, weight and value of the product? This will help determine the correct grade of material is used along with specific substrates and print processes recommended by us.

3. How is the product being transported?

Is the finished product being transported via your own vehicle, courier or bulk palletised (to name a few)? Depending on the transportation, consideration must be given to how the pack will perform under varying conditions, this will influence how the packaging is designed and engineered.

4. Who is going to see the packaging?

Do you need your packaging to stand out from the crowd and be memorable? (Of course you do!) Your packaging, (whether primary or secondary), may be the first impression your brand makes on existing and potential customers. A well-designed product deserves packaging that reflects and showcases this. Decorative print and embellishments, along with bespoke designed packaging will make your brand more impressive and memorable.

If you would like to know more about bespoke packaging solutions or would like to arrange a free, no obligation packaging audit, please do not hesitate to contact us on 01502 513112 or use our online contact form.

importance of packaging design

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