We (Saxon Packaging) have been supplying Southwold based award-winning UK brewer, distiller, hotelier and retailer Adnams since 1998, when Adnams initially contacted their local packaging supplier (us!) in search of some wine packaging. After a decade of supplying wine packaging solutions, they then ordered their very first beer pack.
Since 2009, the range of beer packaging solutions we have provided to Adnams has grown substantially. We now currently supply in the region of 12 different styles of beer packaging including: mail order, gift packs, carry packs, polypin boxes along with specialist seasonal items such as the Adnams Beer Advent calendar.
Across the range of packaging for Adnams we have used various different printing methods, with the majority of boxes being printed using the flexographic printing method, but some more recent & luxurious packaging have been lithographically printed and have also included spot UV varnishes and foil-blocking.
“During the 20 years we have worked with Adnams we have enjoyed seeing their packaging range not only grow but develop in accordance with their ever expanding range.” Said Mike Impson, Sales Director of Saxon.
In 2010, Adnams released their very first gin, made in their Copper House Distillery in Southwold and ordered their first gin pack. Since then, their range of gins has grown substantially as has their gin packaging which includes flexographic die-cut packaging to high-end lithographically printed gift packaging with additional print finishes such as spot UV and foil blocking.
With so many buying decisions happening in store it is important for packaging to stand out, reflect the brand in its quality and appearance, compliment the packaging artwork and be fit for purpose.
Adnams is a well-established and recognised brand with a great reputation, so it is important the packaging reflects this and is easily recognisable as being an Adnams product.
Each time Adnams have a new packaging requirement, Saxon Packaging’s Sales Director Mike Impson meets with Leanne Adams (Marketing Project Manager for Adnams) to discuss the various packaging solutions available.
“We want to help Adnams to continue to grow and it is great to see their drinks category of products going from strength to strength, and for the brand image to become more and more recognised. We look forward to providing them with great packaging solutions to support their growth for another 20 years” Mike added.
If you would like to discuss your very own packaging requirement with our in house experts, email firstname.lastname@example.org or call 01502 513112.