Savour Beer which was founded in 2013 has the belief that more needs to be done to support and promote British produce. They have won numerous awards for their beers including being crowned 2015 Small Produce of the Year by the Guild of Fine Foods and their products are currently stocked in numerous outlets across the UK including both Waitrose and John Lewis.
It was Savour Beer’s recent John Lewis contract which put them in touch with leading corrugated packaging manufacturers Saxon Packaging. They were on the hunt for some stand-out gift packaging which would be going into John Lewis outlets across the UK and needed quality gift packaging to truly reflect the brand and appeal to the consumer.
“We spoke with numerous suppliers but we chose Saxon primarily on customer service, product quality and the services they offered.” Said Sandy, Founder of Savour Beer “They were also recommend from various industry colleagues and we felt Saxon were best suited to deliver what we needed.” Sandy continued.
Savour Beer were unaware of the real breadth of printed packaging options available and had little knowledge of lithographic printed packaging and its advantages. Their original enquiry was for a flexographic printed packaging solution, however, after speaking with our in house sales team and being advised that for the premium finish they were after litho printed packaging would be the best option they agreed to proceed with that process.
“We had only considered flexo printing for the gift boxes before discussing lithographic printing with Saxon. We were looking for a premium product with a high quality finish and lithographic printing was the best option to achieve this.” Said Sandy “Saxon also suggested we had the boxes finished with a matt laminate which really made a difference to the feel of the product and protection to the printed artwork”.
Sandy continued to say “We’re very happy with the finished product. Not only does it look great but feels great to hold, helping to endorse the quality of the products inside. It is a very durable gift pack and has excellent shelf presence. We’ve received a lot of interest for the gift packs and have consequently rolled them out to new and existing customers which are providing a hit on the run up to Christmas.”
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