‘Message in a Bottle’ Display Packs Help Lions

The generosity of a local East Anglian corrugated packaging company has given a boost to Lowestoft Lions Club in promoting a potentially lifesaving service.

Lions club member Paul Maye contacted Saxon Packaging Ltd in Harvest Drive, Lowestoft, to discuss the possibility of producing a small display unit to promote the club’s ‘Message in a Bottle’ containers, which are a health initiative to aid emergency services.

Mr Maye said “the small plastic bottles containing vital information have been available from Lions Clubs across the country for some time and are an effective way to keep basic personal and medical details where they can easily be found in an emergency – in the fridge!

But we identified a need to have an attractive display in which to show the bottles – to both promote the scheme and to make them even more readily available.

The positive response that we received from Saxon Packaging was terrific. Technical and Design Manager Ben Watson immediately agreed to help us and he offered to create the artwork, to design and manufacture the display units.”

With design input from Marketing Executive Suzy Harrold, the pair set about the task of producing the bespoke displays which are made from robust corrugated cardboard, digitally printed and cut using computer aided design equipment.

Mr Maye added “we are really pleased with the initial batch of display units, each of which will hold 15 bottles and which have been produced free of charge by Saxon Packaging. The displays are really eye catching and we intend to trial the units in local doctors surgeries and similar medical establishments.”

Ben Watson said “as a local company which has been established for almost 30 years (celebrating our 30th anniversary in 2016), Saxon Packaging takes pride in establishing good and long-standing relationships with our customers, and we treat customers projects with as much attention and passion as if it was our own. We were pleased to be able to help and support this initiative and to raise further awareness of a very worthwhile scheme.”

  • The emergency services are all aware of the Lions ‘Message in a Bottle’ scheme.
  • The bottles contain basic personal and medical records and are kept in the fridge – where they can easily be found.
  • The bottles are available free of charge.
  • Lions Clubs have distributed over 5 million bottles to people with conditions such as diabetes, allergies, disabilities and life threatening illnesses – however, the scheme is extremely beneficial for all no matter how serious or minor their illness, or if they have any illness at all.
  • For further information on the ‘Message in a Bottle’ scheme contact Lowestoft Lions 0845 833 5737.



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