Luxury Gift Packaging for Maldon Salt

Maldon Salt approached us here at Saxon Packaging looking for a shelf-ready and mail-order luxury gift packaging for their Salt Pigs. They required the gift packaging to be easy to pack, have a high level of customer experience whilst also effectively displaying the product within the box.

The main challenge we found when tackling the project was due to the fragile nature of the ceramic contents and the fact there are two asymmetrical separate parts to the product. Although this asymmetry gives the product a unique appeal and look, it does make it a difficult task to hold and locate within the packaging! We had to somehow ensure the two Salt Pig parts were held apart to prevent them knocking against each other during transit, and it didn’t take long before we came up with the perfect solution.

A micro-flute material grade was used to provide a strong yet elegant fluting and bespoke internal fittings were to keep the products in place. We applied a die-cut fitting inside the box which held the base of the Salt Pig in all snug and secure whilst the ‘lid’ of the Salt Pig was secured using a triangular fitting, which also allowed the item to remain visible within the packaging.

To create a high customer experience ‘storybook’ aesthetic, offset overlapping top flaps were included that open exactly as a book would. The micro-flute material grade used also provided the perfect surface for a luxury lithographic print finish, which enhanced customer experience tenfold. The box was embellished by litho printing both the inside and outside with a soft touch varnish print finish. The outer face was also given stand out spot UV varnish features to give the product packaging a real stand-out, premium finish.

Maldon Salt

 

If you require a bespoke gift packaging solution, get in touch on 01502 5131112 or email us at info@saxonpackaging.co.uk.

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