We’ve just witnessed a bright weekend here on the East coast and according to the Met Office, we should be preparing ourselves for ‘another very warm year’ with some BBQ weather this summer! The expectation of a hot summer is one that businesses can (and do) capitalise on with their marketing campaigns and tools. As the last stage of a consumer’s purchasing decisions are made at the shop shelves, in order to boost sales it’s also beneficial for a product’s corrugated packaging to reflect the optimistic mindset that the bright and sunny weather naturally brings with it.
It’s important that when a company or designer makes a start at putting together packaging artwork for the summer, they know the options available to them in terms of print finishes so they can ensure their packaging stands out from competitors. As a result, we’ve put together this helpful guide which includes the top 7 add-ons available for litho packaging this summer.
1. Thermochromic ink
Summer brings with it heat, and what better than to include a thermochromic ink finish that reveals a part of your artwork when subject to higher temperatures? It would do really well on the side of a carry pack reminding the consumer that the drink is best consumed cool, for example.
Above: Thermochromic ink example provided by Celloglas
2. Fragrance burst
People spend much more time outside enjoying the weather in the summer, bringing with it floral scents with flowers in full bloom. It’s also possible for your packaging to evoke the senses with a fragrance burst, or more commonly known as ‘scratch and sniff.’ A food or beverage product could consider containing a scent of one of their ingredients on the box to get the taste buds tingling.
Above: Fragrance burst example provided by Celloglas.
3. Foil Blocking
The past year or so has seen an increase in the fashion of metallic colours such as rose gold and bronze. Nothing spells out premium more than gold and silver features, which can look especially impressive glistening in the sun!
Above: Saxon’s Christmas gift boxes, including a glitter varnish nose, scented ‘fragrance burst’ pine trees and silver foil blocking on the snowflakes.
4. Spot Gloss UV varnish
Another way of featuring a shine in your product packaging without the dramatic effect that foil blocking can achieve is by using a spot gloss UV varnish. This provides stand-out features to your product’s artwork whilst also creating texture.
Above: Maldon Salt’s gift packaging including a spot gloss UV varnish.
Lamination provides extra strength and protection to your packaging along with adding a premium feel. Options include a luxurious gloss laminate, a smooth matt laminate and a sleek, silk lamination. All of which propel the packaging into a luxury market; perfect packaging for an al-fresco picnic in the park!
Above: Adnams 4 colour lithographic printed gin packaging with a matt laminate coating.
6. Glow in the Dark
Although the days are longer during the summer, the surprise of finding a glow in the dark feature on packaging in the evening will be an appreciated aspect by the consumer. This add-on is particularly useful for products that can be used and consumed in the dark, such as at music festivals or in dark venues.
Above: Glow in the dark ink example provided by Celloglas.
7. Glitter Varnish
Last but not least it’s glitter varnish! Probably the most conspicuous finish it works well when highlighting bright and playful artwork on packaging. Glitter varnish particularly appeals to the younger market due to the dramatic and textured effect it has.
Above: Glitter varnish example, provided by Celloglas
If you are looking for corrugated packaging that features any of these striking add-ons this summer, get in touch on 01502 513 112 or email the team at firstname.lastname@example.org to discuss your options