The Five Points Brewing Company is based in Hackney, East London, and has been brewing bold, flavoursome beers in a Victorian railway arch since March 2013 under the guidance of Head Brewer Greg Hobbs and Owner/Director Ed Mason.
We (Saxon Packaging) have been working with The Five Points since producing their first three bottle gift pack nearly four years ago, which is still in use today.
When Five Points had another brew that needed packaging “there wasn’t really a question of working with anyone other than Saxon” said Doreen, Marketing Manager of The Five Points at the time of speaking “we’ve already had such a brilliant and longstanding relationship with Saxon Packaging, it would be hard to work with anyone else” she continued.
In March, Five Points approached us about producing high quality can packaging for their new Field Day Citrus Pale Ale which is the second beer they have prepared especially for Field Day Festivals (an East London music and arts festival).
The artwork for the packaging was put together by Kate Lyons, the Graphic Designer behind all of Five Points’ design work and branding. However, The Field Day Citrus Pale Ale product design had a little more cattitude than previous products.
Field Day Festivals had used images of cats throughout their own marketing material and it was Doreen’s idea to continue this theme onto their own product design. After a brain storm with Kate, they then decided to not only feature cats but to use images of cats owned by The Five Points team – how pawesome!
Once the design had been created, The Five Points sent it across so we could produce some eye cat-ching packaging. We produced two box styles, a 4x330ml can gift pack and a 24x330ml can pack both of which were lithographically printed, the gift pack also had a matt film laminate applied to provide a more tactile and premium finish. We used lithographic print for quality, and to ensure a really crisp full colour print.
“We are incredibly pleased! The packaging is wonderful and has a great feel to it. The print quality of the colour and the cats is excellent and really compliments the design” said Doreen.
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