Camden Town Brewery was established back in 2010 when Jasper Cuppaidge, who began brewing in the basement of his pub in North London, decided to take to the railway arches of Camden to make the beer he loved – Lager. Since then the company has grown exponentially and they have recently moved into a brand new purpose built brewery in Enfield and undergone a brand refresh. In response to this brand renewal, Camden Brewery approached the team here at Saxon to manufacture and design their Camden Hells Lager 4x 330ml can pack beer packaging.
Lucy Wishart, Creative Marketing Assistant let us know that although they kept the “important stuff, like our round logo (with a few tweaks), bold colours and strong typography… quite a few things changed too. The name of the beer, beer style and ‘Camden’ are now much clearer… we’ve also updated the back of the cans and bottles with more info and some fun stuff.”
Here at Saxon we have a range of print processes available, however Camden Brewery’s branding and style required a finish that would allow the bold colours and strong typography to really stand out and instantly command attention, with this in mind we suggested that litho printed packaging was the perfect solution. The 2 colour litho print with machine varnish gives the packaging a real luxury look that effectively showcases the product and strong brand identity.
Lucy agreed that litho printing is the best choice for shelf-ready packaging, stating “Saxon’s lithographic printing has a sharp, bright finish that looks great on shelves in bottle shops, bars and supermarkets.”
Are you looking for a stand out, premium beer packaging solution? Get in touch here or call 01502 513112.