Since 2004, Pecksniff’s (a premier independent British Fragrance and Cosmetic House) have been using us (Saxon Packaging) to supply corrugated packaging solutions. During that time we have predominantly supplied transit packaging for their products which are shipped to the US. However, due to the recent environmental concerns of packaging and a revision of their gift packaging solutions we were contacted by Pecksniff’s and asked if we could devise a packaging solution to replace the use of metal caddies.
They wanted to ensure the corrugated packaging version was reflective of the brand and complimented the products it contained. As well as this, they wanted to optimise time on the production line and have a quick and easy to assemble packaging which reduced packing time.
Our Business Development Manager Stuart Haggar began sketching a variety of ideas, different styles of locking tabs, assembly and overall structure. He then explored one particular idea further with our lead packaging designer Ai-Lien Lee who made a few cosmetic tweaks.
To ensure speed was maintained on the production line the packaging style was created with a front support locked in place so once the packs had been made up (prior to filling) they were sturdy and could go across the production line with products simply inputted and the front support closed.
Once the structural design was approved Pecksniff’s supplied the cutter to their designer who then created 5 different design versions for their wide range of products. Due to the print detail, the need for a flood coat inside the packaging, colour consistency and the fact this was a seasonal product we provided Pecksniff’s with a digital print solution other than our usual preferred lithographic print. We also felt digital would give Pecksniff’s more flexibility to alter the design for future packs.
“From the moment we started working with Stuart and Saxon on the brief for our cardboard caddies they have been on board with all our ideas and very reactive to our changes and re-designs. They always provided enough samples to help us run it past our production team and were quick with ideas and samples to bring – Stuart was extremely helpful from start to finish!
Together we managed to create a product that was unique, eye-catching and easy to produce and we love the fact that once the customer has finished with it – it can be recycled!” said Sophie Bourne, Product Development Manager at Pecksniff’s.
This project is also a great example of how versatile corrugated packaging is and that it can provide strength, look great at the same time and be far more environmentally friendly than other packaging materials.
We hope the US market enjoy the new gift packs as much as we do!
If you would like to discuss your very own packaging requirement with our in house experts, email firstname.lastname@example.org or call 01502 513112.